Cookies And Privacy Policy
Privacy Policy Section.
1. Who We Are
BaseOneMarketing Ltd ("we", "us", "our") is a digital marketing and lead generation agency incorporated in England and Wales.
Registered Office: 66 Paul Street, London, EC2A 4NA
Company Registration Number: 17142947
ICO Registration Number: ZC125907
Email: hello@baseonemarketing.co.uk
Website: baseonemarketing.co.uk
We are a data controller under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This means we are responsible for deciding how and why we hold and use your personal information.
2. What This Policy Covers
This Privacy Policy explains how BaseOneMarketing Ltd collects, uses, stores, and shares your personal data when you:
• Visit our website;
• Submit your details via any landing page, Google Form, or contact form we operate;
• Engage with us as a prospective or existing client;
• Interact with our automated appointment setting or CRM systems; or
• Are referred to us as a lead via our clients' advertising campaigns.
3. What Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Data You Provide Directly
• Full name
• Email address
• Phone number
• Business name and industry
• Any other information you voluntarily submit via our forms or communications
3.2 Data Collected Automatically
• IP address and approximate location
• Browser type and device information
• Pages visited and time spent on our website or landing pages
• Referring URL and traffic source
• Interaction data captured via tracking pixels (Meta Pixel, Google Tag)
4. How And Why We Use Your Data
We only use your personal data where we have a lawful basis to do so under UK GDPR:
• To respond to enquiries and qualify leads — Legitimate interests / Contract performance
• To book and manage appointments via our automated appointment setting system — Legitimate interests / Consent
• To manage client and prospect relationships via our CRM system — Contract performance / Legitimate interests
• To send marketing communications (where you have opted in) — Consent
• To run and optimise paid advertising campaigns via Meta Ads and Google Ads — Legitimate interests / Consent (for cookies)
• To comply with our legal and regulatory obligations — Legal obligation
• To improve our services and website performance
5. Automated Processing And AI Systems
We use an AI-powered appointment setting system to engage with leads and schedule appointments on behalf of ourselves and our clients. This system may contact you automatically using artificial intelligence. You will always have the right to request human involvement at any stage of this process. We also use a CRM and marketing automation platform to manage communications, track lead status, and automate follow-up sequences. This platform processes your personal data on our behalf as a data processor. No fully automated decision-making that produces legal or similarly significant effects will be applied to you without human oversight. If you have concerns about automated processing, please contact us using the details in Section 10.
6. Cookies And Tracking Technologies
Our website and landing pages use cookies and tracking technologies including:
• Meta Pixel — to track conversions and ad performance from our Facebook and Instagram advertising campaigns;
• Google Tag (Google Analytics / Google Ads) — to measure website traffic, user behaviour, and campaign effectiveness; and
• Essential cookies — necessary for the operation of our web pages and forms. Where required under the Privacy and Electronic Communications Regulations 2003 (PECR), we will obtain your consent before placing non-essential cookies. We use CookieYes to manage cookie consent on our website and landing pages. You can withdraw consent at any time via the cookie settings tool on our pages. For full details, please refer to our Cookie Policy, available on this website.
7. Third Parties & Data Processors
We share your personal data only where necessary, and only with trusted third parties who process data on our behalf under appropriate contractual safeguards. Our key data processors and sub-processors include:
• GoHighLevel Inc. — CRM, marketing automation, and pipeline management (USA; processed under Standard Contractual Clauses)
• Appointwise — AI-powered appointment setting and lead engagement (please see Appointwise's own privacy policy for their data practices)
• Meta Platforms Ireland Ltd — advertising platform; data shared includes lead interaction data and custom audiences
• Google LLC — advertising and analytics platforms (USA; processed under Standard Contractual Clauses)
• CookieYes — cookie consent management platform
• Other professional advisers (e.g. accountants, legal advisers) — where necessary and under confidentiality obligations. We do not sell your personal data to third parties. We will not share your data for third-party marketing purposes without your explicit consent.
8. International Data Transfers
Some of our third-party processors operate outside the UK and European Economic Area (EEA), including in the United States. Where we transfer personal data internationally, we ensure appropriate safeguards are in place,
including:
• UK adequacy decisions (where applicable);
• UK International Data Transfer Agreements (IDTAs) or Standard Contractual Clauses; or
• Other appropriate safeguards as required by UK GDPR Article 46.
9. How Long We Keep Your Data
We retain your personal data only for as long as is necessary for the purposes set out in this policy, or as required by law:
• Lead and prospect data: up to 24 months from last interaction, unless you withdraw consent earlier;
• Client data: 6 years from end of contract (in line with the Limitation Act 1980);
• Financial and accounting records: 6 years (HMRC requirement);
• Cookie and analytics data: in line with the relevant third party's data retention policies.
10. Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
• Right of access — to obtain a copy of the personal data we hold about you;
• Right to rectification — to have inaccurate or incomplete data corrected;
• Right to erasure — to request deletion of your data in certain circumstances;
• Right to restriction — to restrict how we process your data in certain circumstances;
• Right to data portability — to receive your data in a structured, machine-readable format;
• Right to object — to object to processing based on legitimate interests or for direct marketing;
• Rights related to automated decision-making — to request human review of any automated decisions; and
• Right to withdraw consent — at any time where processing is based on consent. To exercise any of these rights, please contact us at: hello@baseonemarketing.co.uk
We will respond to all valid requests within one month. We will not charge a fee unless requests are manifestly unfounded or excessive. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at any time:
www.ico.org.uk | 0303 123 1113.
If you wish to raise a data protection complaint directly with us, please contact us at hello@baseonemarketing.co.uk with the subject line 'Data Protection Complaint'. We will acknowledge your complaint within 30 days and provide a full response without undue delay. If you remain dissatisfied with our response, you have the right to escalate your complaint to the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
11. Data Security
We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, destruction, alteration, or disclosure. These measures include access controls, encrypted data storage, and regular reviews of our data handling practices. In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the ICO within 72 hours of becoming aware, and will notify affected individuals without undue delay where required.
12. Children's Data
Our services are directed at businesses and business professionals. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have inadvertently collected data from a child, we will delete it promptly.
13. Changes To This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, services, or legal obligations. The most current version will always be available on our website. Where changes are material, we will notify you by email or by prominent notice on our website.
14. How To Contact Us
If you have any questions about this Privacy Policy, or wish to exercise your data protection rights, please contact us:
• Email: hello@baseonemarketing.co.uk
• Post: BaseOneMarketing Ltd, 66 Paul Street, London, EC2A 4NA
• Website: baseonemarketing.co.uk
Cookie Policy Section.
1. Introduction
This Cookie Policy explains how BaseOneMarketing Ltd ("we", "us", "our") uses cookies and similar tracking technologies on our website (baseonemarketing.co.uk) and on any landing pages we operate. It explains what cookies are, which ones we use, why we use them, and how you can control them. This policy should be read alongside our Privacy Policy, available at baseonemarketing.co.uk. By continuing to use our website or landing pages after being presented with our cookie notice via CookieYes, you consent to the use of non-essential cookies as described in this policy. You may withdraw that consent at any time — see Section 6.
2. What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work efficiently, to remember your preferences, and to provide information to the website owner. Cookies can be session cookies (deleted when you close your browser), persistent cookies (remain for a set period), first-party cookies (set by the website you are visiting), or third-party cookies (set by another domain, typically advertising or analytics providers).
3. Categories Of Cookies We Use
3.1 Strictly Necessary Cookies Essential for our website and landing pages to function. Cannot be switched off. Do not store personally identifiable information and do not require consent under PECR.
3.2 Analytics and Performance Cookies Help us understand how visitors interact with our pages. Collected in aggregated form. Require your consent before being placed.
3.3 Marketing and Advertising Cookies
Used to track visitors across our website and landing pages to display relevant advertising and measure campaign effectiveness. Set by Meta Platforms and Google LLC. Require your explicit consent.
3.4 Functional Cookies Allow us to remember choices you make (such as your cookie preferences) and provide enhanced functionality.
4. Specific Cookies We Use
The following cookies are currently in use across our website and landing pages. This list is updated periodically as our technology stack evolves.
_session — set by BaseOneMarketing Ltd. Maintains your session state while navigating our pages. This is a strictly necessary cookie and expires at the end of your browser session.
cookieconsent_status — set by CookieYes. Stores your cookie consent preferences so you are not asked again on subsequent visits. This is a strictly necessary cookie and expires after 12 months.
_ga — set by Google LLC (Google Analytics). Registers a unique ID used to generate statistical data on how you use the website. This is an analytics cookie and expires after 2 years.
ga[ID] — set by Google LLC (Google Analytics). Used by Google Analytics to persist session state across page requests. This is an analytics cookie and expires after 2 years.
_gid — set by Google LLC (Google Analytics). Registers a unique ID used to generate statistical data on how you use the website. This is an analytics cookie and expires after 24 hours.
_gat — set by Google LLC (Google Analytics). Used to throttle the request rate to Google Analytics. This is an analytics cookie and expires after 1 minute.
_gcl_au — set by Google LLC (Google Ads). Used by Google Ads to store and track conversions from Google advertising campaigns. This is a marketing cookie and expires after 3 months.
IDE — set by Google LLC (DoubleClick). Used by Google DoubleClick to register and report actions after viewing or clicking on one of our advertisements. This is a marketing cookie and expires after 13 months.
test_cookie — set by Google LLC. Used to check if your browser supports cookies. This is a strictly necessary cookie and expires at the end of your browser session.
CONSENT — set by Google LLC. Stores your cookie consent status for Google services. This is a strictly necessary cookie and expires after 2 years.
_fbp — set by Meta Platforms Ireland Ltd (Meta Pixel). Used by Meta to deliver, measure, and improve the relevance of advertisements on and off Facebook and Instagram. This is a marketing cookie and expires after 3 months.
fr — set by Meta Platforms Ireland Ltd. Used by Meta to deliver, measure, and improve the relevance of advertising across the Meta network. This is a marketing cookie and expires after 3 months.
_fbc — set by Meta Platforms Ireland Ltd. Stores the last click attribution for Facebook advertising campaigns. This is a marketing cookie and expires after 2 years.
5. Third Party Cookies
5.1 Google LLC
We use Google Analytics to understand how users interact with our pages, and Google Ads to run and measure paid search and display advertising campaigns.
• Google Privacy Policy: https://policies.google.com/privacy
• Google Analytics opt-out: https://tools.google.com/dlpage/gaoptout
5.2 Meta Platforms Ireland Ltd
We use the Meta Pixel on our website and landing pages to track conversions from our Facebook and Instagram advertising campaigns and to build retargeting audiences.
• Meta Privacy Policy: https://www.facebook.com/privacy/policy/
• Meta Ad Preferences: https://www.facebook.com/ads/preferences
6. How To Manage And Control Cookies
6.1 CookieYes Preference Centre
When you first visit our website or landing pages, you will be presented with a cookie notice via
CookieYes that allows you to accept or decline non-essential cookies. You can revisit and update your
preferences at any time via the Cookie Settings link in our website footer.
6.2 Browser Settings
Most browsers allow you to refuse or delete cookies through their settings. Please refer to your
browser's help documentation for instructions. Please note that disabling cookies may affect the
functionality of our website.
6.3 Advertising Opt-Out Tools
• Your Online Choices (UK): www.youronlinechoices.com
• Google Ads Settings: https://adssettings.google.com
• Meta Ad Preferences: https://www.facebook.com/ads/preferences
7. Cookies On Client Landing Pages
BaseOneMarketing Ltd builds and operates landing pages on behalf of its clients. Where we operate a landing page for a client, the client is the data controller in respect of personal data collected via that page. This Cookie Policy governs the use of cookies on BaseOneMarketing Ltd's own website and agency-owned pages only.
8. Changes To This Policy
We may update this Cookie Policy from time to time. We will update the "Last updated" date at the top of this policy whenever we make material changes. Where changes are significant, we will notify you by resetting the CookieYes banner so you can review and re-confirm your preferences.
9. Contact Us
If you have any questions about this Cookie Policy, please contact us:
• Email: hello@baseonemarketing.co.uk
• Post: BaseOneMarketing Ltd, 66 Paul Street, London, EC2A 4NA
• Website: baseonemarketing.co.uk
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
www.ico.org.uk | 0303 123 1113.